is cts a service based or product based company

Is CTS a Service Based or Product Based Company?

Cognizant Technology Solutions Corporation is one of the world’s most popular and innovative service-based companies. Former and current employees describe Cognizant as an excellent place to begin your career. It acknowledges brilliance and provides relevant opportunities. It also endeavours to provide robust methods, creative solutions, and the proper resources to learn and grow.

Despite its widespread popularity, aspiring candidates sometimes ask, “Is CTS a service-based or product-based company?“. This question is usual with candidates who get confused with the difference between a product and a service-based company.

Here is a checklist for those aspiring candidates to help clear any misunderstandings.

Reasons Why CTS is a Service-Based Company

These are the reasons why Cognizant is a service-based company:

1. Meaning

meaning

Cognizant offers solutions in the form of services customized to client’s requirements.

Whereas product-based companies create a product for a specific need and distribute it to a broad audience in the target demographics.

2. Deadline

deadline

Cognizant consumers decide project time frames after consultations tailored to their specific requirements.

Whereas traditional product-based companies’ internal management decides the project deadline according to market conditions.

3. Turnaround Time

turnaround time

Cognizant turnaround time is low and depends on the client’s unique needs. Most Cognizant clients have been with them for many years due to continued service requirements.

Whereas product-based companies turnaround time is very quick as the quality and well-marketed products are purchased immediately by the customers.

4. Team Size

team size

Cognizant maintains large team sizes, and the teams are considerably more distributed, with one or more people performing remarkably similar tasks.

Whereas product-based companies use relatively small, close-knit teams, with each member performing a specialized and outlined responsibility.

5. Marketing

marketing

Cognizant spends a very modest amount on advertising and instead approaches target clients to give personalized services.

Whereas product-based companies invest a significant amount of their revenue in marketing their products.

FAQ

1. Is Cognizant a Product-Based Company?

Cognizant Technology Solutions Corporation is not a product-based company because it does not create a product for a specific need and distribute it to a broad audience.

2. Is Cognizant a Service-Based Company?

Cognizant Technology Solutions Corporation is a service-based company because it offers solutions in the form of services that are customized to clients’ requirements.

3. Why is Cognizant a Service-Based Company?

Cognizant Technology Solutions Corporation is a service-based corporation because its turnaround time is low and its large team sizes, in addition to its modest marketing budget.

4. Why is Cognizant not a Product Based Company?

Cognizant Technology Solutions Corporation is not a product-focused corporation because its marketing budget is modest, and clients set deadlines based on their needs.

The Bottom Line

We hope this article helps you understand the reasons why Cognizant is a service-based and not a product-based company. If you have any queries or suggestions, feel free to let us know in the comments section.

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